K.C,Das Vs K.C.Dass

There is a latest surprise! How we gullible consumers are misled by brand names and confused by those who are out to extract more by practically cheating us has come up in news reports. K.C.Das is known all over for the specialty in making sweet meats; specially 'Rassugulla'. They are the pioneer in this field. Way back in 1971 I remember, in Bangalore or Banglluru there was one of their shop. We as Bengalees were proud to find the shop in the most posh area of the city and its popularity for their canned 'Rossogullas' ( a variety of sweet meat , originated in Bengal 150 years ago). There were others to make and sale the same stuffs but none matched their taste and popularity.

Not too long past a shopping mall came up in the northern part of Kolkata; at Shyambazar bore the same name with slight difference. K.C.Dass; the neon glows attracted the customers with the goodwill and reputations of K.C.Das the 'Rassugulla” maker. It is reported the sales men there always assured the inquisitive customers that they are from the same K.C.Das hub.

As the reports suggests, that K..K.C.Das the owner of the trade mark sued the K.C.Dass and got the verdict in favor of them. Now the garment seller K.C.Das has to change the logo. But what about their misdoings to misguide the customers so long? Anyway law took it's own course. But there should be proper law to book such fakers and penalize them.