Shopping Malls; new destination of middle-class

Recently there is lots of hue and cry over government’s decision clearing FDI retailer’s passage to open their shops in India. Government claims this will change our economy taking drastic turn. The farmers will be more gainer and so we, the consumers. Lots of jobs will be created in retail sectors. As they may erase our age -old clan of middlemen. Their direct marketing bypassing middlemen will help farmers get better price for what they grow and consumers get better what they buy. However the antagonists claim; things will go far worse as they will enjoy monopoly and rule the market as they wish. Now for us the situation is just wait and watch. After all we have no choice.

Big retailers or shopping malls are common sight these days everywhere. Middle class with more surplus funds in their pockets now have become great consumers. Visiting any malls would testify this fact. The consumers; whom we usually find with tough bargaining spirit in local shops; move on the floor of shopping mall in soft foots as cats in tiger’s territory, some with expression of Columbus discovering America; others as realizing their own smallness standing before Himalaya on their face. The soft music, air-conditioned halls free from any foul smell, dust and yelling noise; that our senses are used to while in any market or bazaar; offers an atmosphere of elation. They buy what they need and what they don’t. Just because other shopper is buying them! All are sold in MRPs and some may have offers; offering fast and easy passage to your money from your purse to Mall’s cash box! Items with offers are either nearing their expire dates or there are hardly any takers for them. So what? Coming out of Malls with cart full of goods offers a pleasure mixed feelings of pleasant marketing and getting fleeced!