Soliciting and Misleading Ads Bonanza!



More we are advanced in literacy, science and technology; more we seem to be pulled backward. You must be thinking how! Don’t you find those ads for miracle cures, talisman for turning your fortune or ‘tantric’ solution for wining lost love! There are numerous ads of those we find every morning in almost all the newspapers.  I am sure most of us ignore them; but there are many to believe for whom those ads are! Recently there was an ad appeared in front page of talisman promising to bring prosperity instantly!  Do you think those advertisers are fool to spend so much on ads unless they bring them good returns!
 Even a decade ago, such ads were numbering much less; prior to that they were still lesser. May be the modern fast life turning us more insecure. The consumerism, the craze for all cosy life makes the man run after money without caring for minimum road safety. So the risk is high and to alleviate the risk; seek the refuge under illusionary astrologers, ‘tantric’ or talisman.
We Indians are known for our hunger of yellow metal or gold. Nowhere else in the world this craze is seen. But so is the demand of gems and precious .stones! And we know why we use them; just for turning our fortune or fate. As those ads of astrologers, fortune tellers appear in the front pages of newspapers mushrooms; so the demand of fortune turning gems and precious stones. They have hardly any resale value, even the ordinary diamonds.
Surprisingly, the educated urbanites are the target consumers of astrological advices and remedies. Millions of rupee change hands; I hardly ever found any article appearing in any newspaper against this tantrum; may be they don’t want to lose the revenue they earn publishing those ads. There are weak laws to prevent publications of misleading ads in our country. But none cares as none seeks the help of law either.
If for tobacco; law mandates publishing caution ‘tobacco is injurious to health’. Can’t any law prohibit newspapers publishing any ad for those astrologers, Omni cure talisman or magic solutions?   

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एक टिप्पणी भेजें

इस ब्लॉग से लोकप्रिय पोस्ट

Had a Party last night?

Occasions offering family or friend’s get-together always used to be welcome events to me earlier but not so any more these days. I remember any occasion like marriage, thread-ceremony or any social party thrown for insignificant issues were awaited affairs for the D day. I used to get thrilled with the idea of meeting those whom I met years ago. It was matters of pleasure to find them again. No one bothered to ask what others are doing or how they are keeping. Just we were alive and had a chance to meet, that was enough. Meeting means going down the memory lanes, remembering some incidents or days we enjoyed or suffered together. The pains we felt at the time of parting was visible in eyes. Gone are those days!! I know not how many would share my view but now-a-days I feel lonesome in most of the get-togethers; may be this curse is prevailing in metros like Kolkata, Mumbai or Delhi . Where people seek business in pleasure and tend to remain in their own lobby for social or material
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At last I could talk to my Father !!

His face was as fresh as it used to be on any other morning after shave. Only difference it was dry not wet as usually face looks after shaving. The eyes were closed, the lips bore faint smile; as if he was enjoying a dream during his sleep. A close look would reveal; no, it was not freshly shaved countenance; the tiny gray hairs shoot out all over the face; as they look in the evening; long after you shave in the morning. Why the shaving is so important! Well no one ever remembers seeing him unshaved even if when he used to be sick for long time. That was he; my father; lying on the stretcher mounted on a vehicle that carries dead. This was his last journey on wheels. He preferred bicycle and was very fond of paddling up and down to the Railway factory where he worked for more than 35 years. I felt he would have been happy, could I arrange a cycle rickshaw for his last ride. In a city like Kolkata, you know it was difficult to arrange or in that matter it would been very difficult to
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Durga Puja

Down the memory lane, I do not remember when I was introduced to or encountered Devi Durga, the deity with her 'grown up' kids. However absence of her husband the Lord Shiva and her fighting posture, killing 'Mahisasurah' was bit disturbing. As her sons 'Ganesh' and ' Kartick' were seemingly strong and powerful. What came to our mind ,why she should fight whe both of her sons were present. They were supposed to be able enough to fight evil the 'Mahisasurah' and save their mother from embarrassment of knocking down the "Mahisasura' . Despite of this Goddess Durga was quite popular and welcome figure for us. In Bengali community, Goddess Durga becomes a part of our life ever since we are born. From our childhood to manhood, she remains our Goddess, bestowing her blessings for wealth, fame, beauty and power. At least they carried meaning for our generation or the older. I still remember, my mother cautioning me about the virgin young
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